Numbers from Ocado, the world’s largest dedicated online grocer, suggest that lots of Brits decided to try ‘dry January’.
Sales of alcohol in the month were 17% lower than those recorded in January 2021 while sales of alcohol-free alternatives were 13% higher year-on-year.
Demand for ‘healthy lifestyle’ and wellbeing products jumped post-Christmas as people embarked on new healthy eating regimes.
Sales of avocadoes jumped 301% month-on-month. While sales of ‘superfoods’ were also significantly higher, rising by 91% in January. Cha seeds, for instance, increased sales by 101% and protein powder demand soared 44%.
Sales of CBD-infused products also increased by 61% compared to last month. In Ocado.com’s dedicated Wellbeing & Mindfulness aisle, ginger & tumeric shots proved popular, the retailer revealed.
“We have real-time insight into what our customers are looking for. After being stuck in lockdowns over the last two years, many are looking to start the year in a healthier way, with the nation putting down their drinks and focusing on wellbeing,” observed Laura Harricks, chief customer officer at Ocado Retail.
But Ocado also found what many of us know: health kicks can be hard to stick to.
Just 10 days into the New Year, searches for cake and desserts increased by 34% and 43% respectively. Brits also seem to be looking for something to celebrate – searches for Easter eggs already soared 119%.