Wearing a dress is one of the most seamless ways to put an outfit together—especially in spring and summer—so having a few in rotation is the simplest way to guarantee style with ease. However, finding one that ticks the trifecta of boxes (your ideal silhouette, style, and budget) isn’t as straightforward.
Enter our edit of small labels and brands offering a stylish selection of dresses that won’t break the bank. You won’t find widely known high-street shops on this list of affordable dress brands, either. Instead, we hope you’ll discover a handful of new labels to shop for every occasion for which you might need a dress—be it minimalist knit styles from The Line by K to Farm Rio’s energetic and vibrant tropical printed frocks.
Below, our shopping guide on where to buy affordable dresses online. They all hit the $100 to $300 sweet spot, and we’ll say it’s a really good place to start.
En Saison
For a touch of modern romance you can wear all year round.
En Saison Sveta shirred poplin midi-dress
En Saison Shay tiered midi-dress
Amy Lynn
Designed by a sister duo straight out of London.
Amy Lynn bow-front smock bodice sundress
Amy Lynn Alexa bandeau-neck stretch-cotton midi-dress
Farm Rio
While newish to the U.S., Brazil’s cheerful-forward brand Farm Rio has been around for more than 20 years.
Farm Rio blue Pineapple Garden maxi dress
Sister Jane
Where you’ll find whimsical dresses with a touch of nostalgia.
Sister Jane combine gingham maxi dress
Sister Jane Forget-Me-Not floral-print stretch-crepe midi-dress
Hill House Home
This bedding brand is known for its Nap Dress—a dreamy, stay-in-bed kind of silhouette.
Hill House Home the Ellie nap dress
Hill House Home the Samantha dress
Faithfull the Brand
Your destination for vacation-ready frocks and tropical florals.
Faithfull the Brand Cairo floral off the shoulder cotton minidress
Faithfull the Brand Orsitta shirred floral-print crepe midi-dress
Batsheva x Laura Ashley
Batsheva’s limited-edition collaboration with Laura Ashley offers iconic prints at approachable prices.
Batsheva x Laura Ashley Bryer gathered floral-print cotton-poplin midi-dress
Batsheva x Laura Ashley smock floral-print cotton dress
Significant Other
Think Australian label Significant Other’s elevated beachwear-inspired styles for upcoming summer getaways.
Significant Other Adi cutout knit midi-dress
Significant Other Zola striped linen-blend mini dress
Lauren by Ralph Lauren
Under the Ralph Lauren brand umbrella comes Lauren, a feminine-forward line of dresses, sportswear, and accessories at accessible prices, no less.
Ralph Lauren cotton-blend puff-sleeve midi-dress
Ralph Lauren floral crinkled Georgette dress
Paloma Wool
Out of Barcelona, Paloma Wool offers a laid-back assortment of funky knit pieces with Spanish influence and craftsmanship.
Paloma Wool No 954 Moreto dress
Paloma Wool Benidorm dress
Norma Kamali
Look no further for slinky, stretchy, and subtly sexy jersey silhouettes.
Norma Kamali Obie printed stretch-jersey maxi dress
Norma Kamali stretch-jersey turtleneck midi-dress
Posse the Label
Out of Sydney, Posse creates extremely desirable silhouettes with an elegant modern feel.
Posse Sofia linen-cotton midi-dress
Posse Lyndy cotton-poplin mini dress
12 Storeez
Versatile dresses with subtle design elements, made to be worn for years to come.
12 Storeez broderie-anglaise ruffled dres
12 Storeez voluminous pockets sundress
Ninety Percent
Think of these dresses as elevated wardrobe essentials.
Ninety Percent Elijah printed organic cotton-poplin midi-dress
Ninety Percent Carter organic cotton-blend twill shirt dress
Liu Jo
Italian-made offerings perfect for this season’s weddings.
Liu Jo panelled draped top
Liu Jo ruched bustier midi-dress
Lacausa
Achieve that California ease with billowing styles from Lacausa, which keeps sustainable practices at the forefront.
Alice McCall
For colorful prints and playful details, look no further than Alice McCall’s assortment of downright fun dresses.
Alice McCall Cinnamon Girl maxi dress
Alice McCall Blueberry Nights dress
Miaou
Channel your inner downtown girl via Miaou’s ’90s-supermodel-inspired body-con dresses.
The Line by K
Karla Deras’s line of minimalist-centric designs offers sleek yet comfortable styles that accentuate the body.
The Line by K Lenny cut-out stretch-jersey maxi dress
The Line by K Avalon one-shoulder cotton-blend maxi dress
Gimaguas
No European-beach-vacation outfit is complete without something from Gimaguas’s travel-inspired collection.
Gimaguas Sahara Paula dress