Where to Buy Affordable Dresses Online and the Brands to Know Now

Wearing a dress is one of the most seamless ways to put an outfit together—especially in spring and summer—so having a few in rotation is the simplest way to guarantee style with ease. However, finding one that ticks the trifecta of boxes (your ideal silhouette, style, and budget) isn’t as straightforward.

Enter our edit of small labels and brands offering a stylish selection of dresses that won’t break the bank. You won’t find widely known high-street shops on this list of affordable dress brands, either. Instead, we hope you’ll discover a handful of new labels to shop for every occasion for which you might need a dress—be it minimalist knit styles from The Line by K to Farm Rio’s energetic and vibrant tropical printed frocks.

Below, our shopping guide on where to buy affordable dresses online. They all hit the $100 to $300 sweet spot, and we’ll say it’s a really good place to start.

En Saison

For a touch of modern romance you can wear all year round.

En Saison Sveta shirred poplin midi-dress

En Saison Shay tiered midi-dress

Amy Lynn

Designed by a sister duo straight out of London.

Amy Lynn bow-front smock bodice sundress

Amy Lynn Alexa bandeau-neck stretch-cotton midi-dress

Farm Rio

While newish to the U.S., Brazil’s cheerful-forward brand Farm Rio has been around for more than 20 years.

Farm Rio blue Pineapple Garden maxi dress

Sister Jane

Where you’ll find whimsical dresses with a touch of nostalgia.

Sister Jane combine gingham maxi dress

Sister Jane Forget-Me-Not floral-print stretch-crepe midi-dress

Hill House Home

This bedding brand is known for its Nap Dress—a dreamy, stay-in-bed kind of silhouette.

Hill House Home the Ellie nap dress

Hill House Home the Samantha dress

Faithfull the Brand

Your destination for vacation-ready frocks and tropical florals.

Faithfull the Brand Cairo floral off the shoulder cotton minidress

Faithfull the Brand Orsitta shirred floral-print crepe midi-dress

Batsheva x Laura Ashley

Batsheva’s limited-edition collaboration with Laura Ashley offers iconic prints at approachable prices.

Batsheva x Laura Ashley Bryer gathered floral-print cotton-poplin midi-dress

Batsheva x Laura Ashley smock floral-print cotton dress

Significant Other

Think Australian label Significant Other’s elevated beachwear-inspired styles for upcoming summer getaways.

Significant Other Adi cutout knit midi-dress

Significant Other Zola striped linen-blend mini dress

Lauren by Ralph Lauren

Under the Ralph Lauren brand umbrella comes Lauren, a feminine-forward line of dresses, sportswear, and accessories at accessible prices, no less.

Ralph Lauren cotton-blend puff-sleeve midi-dress

Ralph Lauren floral crinkled Georgette dress

Paloma Wool

Out of Barcelona, Paloma Wool offers a laid-back assortment of funky knit pieces with Spanish influence and craftsmanship.

Paloma Wool No 954 Moreto dress

Paloma Wool Benidorm dress

Norma Kamali

Look no further for slinky, stretchy, and subtly sexy jersey silhouettes.

Norma Kamali Obie printed stretch-jersey maxi dress

Norma Kamali stretch-jersey turtleneck midi-dress

Posse the Label

Out of Sydney, Posse creates extremely desirable silhouettes with an elegant modern feel.

Posse Sofia linen-cotton midi-dress

Posse Lyndy cotton-poplin mini dress

12 Storeez

Versatile dresses with subtle design elements, made to be worn for years to come.

12 Storeez broderie-anglaise ruffled dres

12 Storeez voluminous pockets sundress

Ninety Percent

Think of these dresses as elevated wardrobe essentials.

Ninety Percent Elijah printed organic cotton-poplin midi-dress

Ninety Percent Carter organic cotton-blend twill shirt dress

Liu Jo

Italian-made offerings perfect for this season’s weddings.

Liu Jo panelled draped top

Liu Jo ruched bustier midi-dress

Lacausa

Achieve that California ease with billowing styles from Lacausa, which keeps sustainable practices at the forefront.

Alice McCall

For colorful prints and playful details, look no further than Alice McCall’s assortment of downright fun dresses.

Alice McCall Cinnamon Girl maxi dress

Alice McCall Blueberry Nights dress

Miaou

Channel your inner downtown girl via Miaou’s ’90s-supermodel-inspired body-con dresses.

The Line by K

Karla Deras’s line of minimalist-centric designs offers sleek yet comfortable styles that accentuate the body.

The Line by K Lenny cut-out stretch-jersey maxi dress

The Line by K Avalon one-shoulder cotton-blend maxi dress

Gimaguas

No European-beach-vacation outfit is complete without something from Gimaguas’s travel-inspired collection.

Gimaguas Sahara Paula dress

Gimaguas green Montego Chess dress

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